Hollywood Studios’ Post-COVID Plans Should Spur Home Theater Business
Get ready for an even greater demand for home theater installations. Three of the major Hollywood film studios have announced their post-COVID-19 theatrical release strategies, and that’s all good news for integrators.
Biggest news comes from Disney, which has announced that it will simultaneously release films in commercial theaters and at home through Disney +. Of course (it’s Disney!) There is an additional fee for Premiere Access in addition to the $ 6.99 monthly Disney + subscription fee for watching the movies. The new policy was announced yesterday when Disney announced that the upcoming films “Cruella” and “Black Widow” would be shown in theaters and on Disney + at the same time.
In addition, the new Pixar release, titled Luca, will air on Disney + on June 18 and not in commercial theaters at all. There is no Premiere Access fee.
- “Free Guy” (August 13, 2021)
- “Shang Chi and the Legend of the Ten Rings” (September 3, 2021)
- “The King’s Man” (December 22, 2021)
- “Deep Water” (January 14, 2022)
- “Death on the Nile” (February 11, 2022).
In the official press release, Kareem Daniel, Chairman of Disney Media & Entertainment Distribution, said, “Today’s announcement reflects our focus on providing consumers with choice and meeting the changing preferences of the public. By leveraging a flexible sales strategy in a dynamic marketplace that is gradually beginning to recover from the global pandemic, we will continue to leverage the best of options to bring the Walt Disney Company’s unparalleled storytelling to fans and families around the world. “
Meanwhile, AT&T, which includes HBO Max, Warner Bros will be releasing certain films at the same time, but is sticking to a shortened 45-day window of in-home release for others compared to the 90 previously used Day window pandemic.
Finally, Universal announced that it would cut the window to 31 days for large films and 17 days for low-income films ($ 50 million and less domestically).
While each of these strategies is different, for integrators it should grow even more home theater business in 2021 and beyond. Last fall, Kaleidescape’s Cheena Srinivasan repeated this trend and continued it in a one-on-one interview with CE Pro. He noted that the integrators’ home theater business should be booming if it isn’t already.