(LEAD) Samsung expands customizable home appliance lineup

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SEOUL, Mar 9 (Yonhap) – Samsung Electronics Co. announced Tuesday that it will expand its lineup of customizable home appliances to help consumers better reflect their lifestyles as the South Korean tech giant grows sales amid the pandemic-triggered stay want. Home trend.

Samsung said its concept will be applied to all of its home appliance products by BESPOKE when it introduced BESPOKE HOME solutions designed to help consumers decorate their entire home with various customizable products.

BESPOKE is a concept promoted by Samsung that allows consumers to customize their own configurations of material, color and modules to meet user preferences when choosing home appliances.

According to Samsung, 17 BESPOKE HOME products will be available in the first half of the year, including refrigerators, air conditioners and vacuum cleaners.

The new BESPOKE refrigerator comes with 22 types of door panels and offers consumers a choice of 360 colors. The four-door refrigerator, priced between $ 2.89 million ($ 2,500) and 4.69 million won, will also have an embedded water dispenser in the door.

Samsung announced that its BESPOKE water purifier, first unveiled at the fully digital Consumer Electronics Show (CES) 2021 in January, will go on sale later this month, while its jet stick vacuum cleaner will also be on sale this month Market will come.

Samsung added that its shoe care device, the BESPOKE Shoe Dresser, will hit the market in May.

At a press conference, Lee Jae-seung, head of Samsung’s home appliances business, said the company wants BESPOKE branded products to account for 80 percent of its home appliance sales in South Korea and that such products will be launched in more countries.

Samsung already launched its BESPOKE products in countries like Russia, Sweden and China last year. It is planned to sell the products in the United States, Southeast Asia and the Middle East this year.

In order to better meet consumer needs, according to Samsung, the BESPOKE HOME and the products released in 2021 are backed by a lifetime warranty that allows for free repair or lifetime replacement of compressors and motors for digital inverters. Samsung previously offered a 10-year warranty on free repairs

A digital inverter compressor is a core component for refrigerators and air conditioners that converts the refrigerant from gas to liquid. A digital inverter motor is a part that is used in devices such as washing machines and vacuum cleaners.

In order to expand its BESPOKE ecosystem, Samsung promised to team up with various partners.

In design, Samsung said it has partnered with U.S. paint brand Benjamin Moore to offer consumers more color choices. The company also worked with local furniture maker Hanssem.

On the content side, Samsung announced that it has partnered with Kakao Enterprises, CJ CheilJedang and Coupang to offer various services related to its Internet of Things (IoT) platform, SmartThings.

Starting this month, Samsung smart devices and home appliances will be compatible with the Kakao AI platform from Kakao Enterprise, a subsidiary of Kakao Corp., which operates South Korea’s most widely used mobile messenger, Kakao Talk.

Samsung worked with local food manufacturer CJ CheilJedang on simple cooking solutions for substitutes for meals at home in their ovens or microwaves. With the local online retailer Coupang, Samsung enabled users to easily purchase detergents that are compatible with the washing machines.

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