Look Inside Europe’s First Private IMAX Home Theater
Cornflake worked with the developer to create space for an IMAX theater as part of the renovated London residence. : David Hughes
CE Pro’s sister publication, CE Pro Europe, recently spoke to clients from IMAX and London-based custom integrator Cornflake, who are involved in the creation of this luxurious three-tier theater with 15 seats and an 18-foot floor-to-ceiling curved screen were .
The reclining seats are equipped with professional 3D glasses, and a dual 4K projector (2D / 3D) is combined with the audio system developed by IMAX to deliver impressive images and sounds.
The room is also fully soundproofed to avoid noise that can be heard elsewhere in the property.
“We offer three home cinema design templates – Platinum, Palais, and Prestige. This exemplary project is based on the Theater Palais option and brings the same philosophy used in the world’s leading IMAX theaters to small and medium-sized private home theaters that require between five and 20 seats, ”explains David Hanson, General Manager EMEA for IMAX Home Entertainment.
In order to create the required space and build it deep underground, the basement actually had to be lowered by one meter.
“Research” Required field trip to China
This client had previously hired full-service integrator Cornflake and the property developer to design and install a package of integrated technology solutions for a property that was completely renovated in London.
“We have a reference class home theater in our London showroom. … However, since this is the first residential IMAX installation in Europe, the customer had to visit Shanghai to check out a similar setup that was installed in a hotel there. ”
– Robin Shephard, cornflake
The home includes services like security, HVAC, lighting and projected artwork, notes Robin Shephard, CEO of Cornflake.
And the client wanted “the best viewing experience” in a specific theater that would fit their “listening room,” adds Shephard, whose integration firm made several proposals for a state-of-the-art theater, but in this case took some literally detour before making a decision .
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“We have been designing and installing home theaters for over 15 years. We are fortunate to have many installations where we can lead potential customers to different systems. We also have a reference quality home theater in our London showroom where the cinemas are shown. The customer was able to conduct a road test [equipment] for several hours. However, since this is the first residential IMAX installation in Europe, the customer had to visit Shanghai to review a similar setup that was installed in a hotel there, ”says Shephard. “The research side of this job is great!”
Self-calibration ensures optimal performance
John Fitzpatrick, technical manager at Cornflake, says the integrator worked closely with the interior designer to develop the aesthetic. Stretched fabric walls – colored to match the blue scheme of the house – and an acoustically transparent screen hide the speakers and subwoofers to ensure viewers are surrounded by sound.
The video source components include IMAX’s own film server, a Kaleidescape server, and Apple TV. Subscription-based services, game consoles, and more can easily be added.
Thanks to the daily self-calibration work developed by IMAX, the performance can always be optimized.
“This is IMAX’s unique technology. In short, cameras attached to the lens assembly in the projector constantly interpret the image on the screen and adjust the image accordingly to ensure consistent quality, ”explains Fitzpatrick. “It’s a visionary technology that is specifically combined with IMAX’s 24/7 remote monitoring of system performance.”
You can find more photos of the theater and technical rooms in the slide show here.