Metra Home Theater Group Changes Name to MetraAV, Rebrands to Expand into CI Market

The Metra Home Theater Group is updating its company name as part of a brand overhaul in MetraAV to “reflect the expansion into commercial integration products,” the group announced.

MetraAV’s new slogan is “The Integrator’s Choice”.

“We are known as a manufacturer that specializes in premium home theater and home surveillance products,” said GM Jessy Crabb in the MetraAV announcement.

“Because a large number of our products have been developed and engineered on a professional level, they are also versatile and suitable for the needs of commercial environments. Many of our clients have evolved into light commercial projects over the past year, and the industry itself is changing, blurring the lines between home and business, ”she said.

“Restaurants, small offices, and places of worship are just a few of the places integrators use our AV products,” said Crabb. “We released a commercial catalog last year showcasing these versatile solutions and look forward to bringing more commercial integration products to market in 2021.”

Giles Sutton, Interim CEO of CEDIA, recently told CE Pro sister publication Commercial Integrator how many AV integrators are on both sides of the Resimercial line, working in both residential and commercial spaces.

Why MetraAV was launched

The MetraAV commercial catalog includes HDMI electronics including repair tools, extenders, splitters and switches, as well as converters, IR kits, HDMI cables, audio cables, patch cables, cinch cables, power cables, ground cables and structured cabling accessories.

Adapters and other installation accessories such as banana plugs, connectors and connectors, trapezoidal inserts, and fiber tools are also listed in the commercial catalog. Further expansions are planned for this year. MetraAV also makes a wide range of TV mounts that are used for both residential and commercial installations.

MetraAV will start launching the new brand with an updated logo this month and launch a new website, MetraAV.com, this spring.

Ethereal Home Theater, Velox, Helios, Spyclops Surveillance Systems and Install Bay will remain brands under the name MetraAV, a division of Metra Electronics.

This article originally appeared on the website of our sister publication Commercial Integrator.

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