Pacifica Group acquires West Midlands-based Domestic Appliance Company to expand UK appliance repair operation

Front left to right, Robert Murphy and Michelle Murphy (husband and wife), and Scott Pallister, Pacifica Group’s chief operating officer, with a group of DAC engineers.

P.Acifica Group announced its latest acquisition as part of an ongoing strategy to expand the expertise and geographic coverage of its home appliance services business.

The Domestic Appliance Company Ltd (DAC), based in Nuneaton, is the latest addition to the portfolio of Pacifica Appliance Services, one of the UK’s largest appliance repair specialists.

DAC is the second strategic acquisition within a few months for the Houghton-le-Spring-based Pacifica Group. This shows that it continues to invest in the home appliances business.

The deal is part of Pacifica Group’s strategic expansion, backed by growth investor Synova Capital, who worked with the founders of Pacifica to support both organic and acquisition-driven growth. In September, Pacifica also acquired Suffolk-based TK Garnham & Sons Ltd to improve coverage of the southeast.

Founded in 2005 by Michelle Murphy and her husband Robert Murphy, DAC is a regional provider of field technicians who repair household appliances, particularly white goods. The company operates in the West Midlands and other regions in Stoke and Leicester and performs around 18,000 repairs annually, working with a number of customers, notably Electrolux and The Warranty Group.

Michelle Murphy, General Manager of DAC, said, “Moving to Pacifica Appliance Services is a positive development for the company and allows for continued growth and the opportunity to work with several more new customers.

“We look forward to becoming part of the PAS family, and along with our team of 14 field engineers, we will continue to build strong relationships across the industry to support PAS’s well-established customer partnerships and robust operational processes. ”

Kevin Brown, CEO of Pacifica Group, said, “DAC Ltd is an established company with a strong team that is highly valued in the Midlands. The acquisition of this business shows our commitment to increasing our national presence in the equipment repair industry.

“I would like to welcome Michelle and her husband Robert to Pacifica. Their experience and knowledge are invaluable and I have confidence that we will successfully continue to grow the business. “

The Pacifica Group was advised on the takeover of DAC Ltd by its legal partner Ward Hadaway under the direction of corporate finance partner James Nightingale.

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