The Home Theater Industry Is Prepared For The Coronavirus
Most of us aren’t worried about buying a TV right now. As the coronavirus continues to wreak havoc in all areas of our daily life, the focus is on buying the essentials like groceries or toilet paper rather than upgrading a home theater setup. The coronavirus pandemic is a truly unprecedented event, as evidenced by Amazon’s decision to prioritize only the most important products to meet demand that is overwhelming its warehouses and delivery drivers.
However, there will be a time when we will have the luxury of thinking about our next device. When we no longer have to focus on emergency preparedness and can return to the happiness of TV and speaker shopping – and the home theater industry will wait. According to industry insiders, most audio and video companies are well prepared for this storm.
The experts I spoke to were clear. You don’t have to worry about availability issues or price increases for home theater equipment. Many major TV manufacturers, from Chinese TCL to South Korean LG, have facilities in Asian countries where coronavirus outbreaks have occurred. However, these brands have the infrastructure to ensure the industry doesn’t stall.
Both Samsung and LG recently announced their 2020 lineup of TVs without any hint of any models being delayed or postponed.
A robust supply chain
Product shortages will be sporadic for the next month or two, according to Brian Markwalter, senior vice president of research and standards for the Consumer Technology Association. The effects are unlikely to be drastic and it will take time for the effects to spill over to the consumer.
The reason, said Markwalter, is the robust supply chain of the A / V segment. Most companies have diversified the supply chain, reducing the impact of unforeseen circumstances and natural disasters such as the coronavirus.
“The supply side seems to be getting back on its feet,” said Markwalter. “There’s so much uncertainty, but people feel that if we can contain it, there won’t be any major bottlenecks.”
Both Samsung and LG recently announced their TV lineups for 2020, without any notice of any models being delayed or postponed. Samsung is shipping most of its new models already, and LG announced that it will make the displays available later this month.
Products at hand
The same goes for Premier Mounts, a Corona, California-based company that sells mounting solutions for televisions and other high-quality home theater equipment. Brandon Breznick, the company’s deputy communications manager, said Premier Mounts has manufacturing facilities in Taiwan and China, two areas hit by the pandemic. However, keeping a healthy inventory of products on hand is a priority, according to Premier Mounts, Breznick told Digital Trends.
In combination with a production facility in Corona, this should enable the company to survive this situation somewhat unscathed.
That doesn’t mean the industry won’t slow down, he said. If demand far exceeds Premier Mounts’ current supply, it may take longer to replenish.
“A large part of our line is dedicated to custom assembly,” said Breznick. “We can fight the demand for battles if we bring it out on a much smaller scale. But if we have multiple jobs, that could upset us a little. “
We know televisions are a popular product. People always shop for them.
A need for entertainment
In the long term, Markwalter does not see any significant changes in the forecast for A / V buyers. Right now it’s dreary when sports, movie premieres and late night shows are shut down for the foreseeable future. That doesn’t change the fact that people need to be entertained, and A / V products are an integral part of that.
“We know that televisions are a popular product,” said Markwalter. “People always shop for them. We see that these products are still in demand. I don’t know if this will go away. “
Markwalter said you shouldn’t worry about buying at any point or seeing the price spike. Typical A / V market development should continue, he said, as annual Black Friday and Cyber Monday sales make fourth quarter a prime time for sales.
“I don’t see anything that suggests that people should buy products differently,” said Markwalter. “The sales cycles continue.”